How to build credibility with writing
This little known equation for powerful writing is now yours to take.
I have a confession to make.
I feel this publication isn’t making the impact I want it to. And I know why that is.
But I have a plan to fix it. And in doing so I’ll be able to deliver more actionable tactics and strategies to you.
The problem I’m fixing has nothing to do with my expertise, my writing style or even how much I write.
Surprisingly, it’s related to a physics equation.
But if you apply it:
Your words will have more impact.
Your message will reach your intended audience.
And people will take action from your writing.
The thing is I already knew this secret.
And when I applied it in business I was able to sell different products and services to total strangers without having expertise in any of those industries.
In some cases… I was totally anonymous.
Yet I was able to build enough credibility to persuade them to take action (buy, register, etc).
So now I want to apply the same idea to this newsletter.
The physics equation that has everything to do with impactful writing
It’s the equation for pressure.
Not expecting that, were you?
Let me explain by first showing you the equation:
In simple terms, pressure measures how much force you can apply to a given area.
You can increase pressure in two ways:
Increase the force.
Decrease the area.
Imagine throwing a tennis ball at a tree as hard as you can. Now imagine the same force but this time with a knife. Which one would pierce the tree?
You understand the same force exerts more pressure when it’s a smaller area.
It would take a tremendous amount of force to produce enough pressure for a tennis ball to pierce a tree. But far less to do the same with a knife because of the tiny surface area at the point of the blade.
More importantly, you know you’re never going to be able to do it with a tennis ball. But I’d wager you’re certain you can do it with a knife… even if you’ve never tried it before.
The same concept applies to writing.
There is a level of certainty you can have as long as you know the variables. And it works whether you write a newsletter, run ads, speak directly to customers or create content of any kind.
I modified the pressure equation to apply it to writing. I’ve used it time and time again to earn tens of thousands of dollars for myself and for clients.
And it takes seconds to implement when you know this new equation:
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